Outfitters Campaign
This was the capstone project for advertising majors within the School of Journalism and Communications. Groups developed campaigns for the Washington based liquor company, Distillers Way, to debut their Vodka, Rum, and Gin to people's home bars.
I was the strategist, media planner, and aided in the development of the creative executions.
Sustainable SKIMS Campaign
This was an assignment to create a deck on a campaign to make the brand SKIMS more sustainable by using deadstock fabric. These were some ideas I came up with about how the idea could be communicated to consumers.
Click on the images to learn more about each segment of the campaign.
Moss Magazine Feature: Moss Magazine is an Australian Magazine that only features brands that are transparent about their sustainability efforts. Once the deadstock fabric SKIMS line is released, it could be promoted in a magazine like this. This would gain the trust of sustainability focused consumers after being endorsed by this magazine.
#SustainableSkims: Create a hashtag for people to show different ways they wear their new SKIMS with deadstock fabrics. Showing different uses for the same clothing item promotes less consumption but a higher life cycle of the items. It gets Generation Z and Millennial customers involved and aware of the brand’s changes.
Times Square MiFi Billboard: Located in the heart of New York, having a SKIMS ad promoting new shape wear catered to the environmentally conscious consumer, with the key word “Deadstock”, will get people interested in the campaign. This mock up of a billboard would attract a company like SKIMS because of the financial benefits of acquiring new customers at a large scale and it promotes new styles to existing customers.
Bambino Mio Campaign
This object of this campaign was to promote Bambino Mio, a reusable diaper brand, to parents.
I was in charge of the research and creation of our target market as well as the social media campaign.
